1/22/2024 0 Comments Her spike jonze ripped offJonze’s non-feature work is proof despite centuries of evidence to the contrary that art-for-hire gigs can be a safe space for wild, creative inspiration working in tight forms like the music video or the TV spot never seemed to cramp his style. If you’re lucky, you’ll find sponsors - whether it’s Absolut or any of the countless other companies for whose products Jonze has directed strange, funny, even beautiful TV spots - who’ll pay you to do your work and get out of your way. In some ways, Jonze’s clout aside, this is a fairly prototypical 21st-century creative life. This October he oversaw the first annual YouTube Music Awards telecast - kind of an ideal gig for the guy who essentially invented viral videos before there was a YouTube on which to distribute them - and directed that show’s best production number, which featured Greta Gerwig doing exuberant Frances Ha dance moves to live music by Arcade Fire. Since 2007, he’s been the creative director of Vice’s VBS.tv. He hasn’t made a movie since 2009, but during that time, he’s never seemed absent from the public consciousness, because he’s always doing something - an epic Beastie Boys video starring action figures, a dark twisted fantasy in which Kanye West exorcises his wicked side by extracting a sad mouse-puppet from his stomach, or a heartbreaking 30-minute sci-fi film about young robots in love that also functions, somehow, as a commercial for vodka. It’s almost hard to believe that Her, in theaters this week, is only Spike Jonze’s fourth feature film.
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